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A perfect storm: the social web, storytellers and brands
Entertainment brands.. showing us how transmedia is done Last week was Pixel Lab, Power to the Pixel‘s (@powertothepixel) cross-media workshop. I joined a group of tutors and producers, half with...
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Interview with Dan Light, Part I: engaging online communities
Author: Ben Shaw (@BenShaw), Strategist, BBH London Iron Man 2 transmedia marketing Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although...
View ArticleInterview with Dan Light, Part II: the intricacies of creating transmedia...
Author: Ben Shaw, Strategist, BBH London [vimeo]http://vimeo.com/11229983[/vimeo] Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment...
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Interview with Dan Light, Part III: The role for brands in transmedia
Author: Ben Shaw, Strategist, BBH London http://www.iamironman2.com/home/ In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for...
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Aside from the smart, engaged and talented colleagues here at BBH and likeminds the world over, at Labs we are lucky to be in close proximity (in the same office in fact) to the smart, engaged and...
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Would Anyone Miss You: A Transmedia SXSW Experience
As our herd of black sheep makes its way to Austin from various BBH offices in anticipation of some great events, it’s the other experiences we’re discovering that are especially interesting. When we...
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